EPISODE 2: What Happens If Someone Is Copying Me? Understanding Trademarks and Brand Protection
Welcome to Episode 2 of the Conscious Counsel Podcast with Cory Sterling! This week, Cory tackles a tough (but important) question: what should you do if someone copies your business name, logo, or brand?
With over 1,500 heart-leading clients served, Cory shares two real client stories—one who lost 30% of a business sale because they didn’t register their trademark, and another who confidently shut down brand confusion thanks to trademark protection. These stories make one thing clear: when it comes to brand protection, being proactive is everything.
Whether you're scaling a studio, launching an online program, or growing a wellness brand with soul, this episode helps you understand the difference between being copied—and being protected.
Key Takeaways:
✔️ What a trademark does and why it matters
✔️ The difference between legal rights and enforceable rights
✔️ How not having a trademark can cost you your brand
✔️ What to do right now if someone is copying your stuff
🎧 Ready to protect your brand with confidence? Hit play.
📞 Book a legal call: https://www.consciouscounsel.ca/Schedule-A-Call
📂 Free legal bundle: https://www.consciouscounsel.ca/
LISTEN ON
Law Meets Heart: The Conscious Counsel Podcast
Running a wellness business doesn’t mean you have to fear the legal side. We break down the law in a way that’s practical, empowering, and actually enjoyable.
Tune in for real conversations, legal tips, and support from a lawyer who speaks your language (and loves you).
About Us
Heart-leading health and wellness entrepreneurs, we've got your back. The Conscious Counsel Podcast is the go-to resource for business growth and legal advice for practitioners, solopreneurs, and small businesses dedicated to making a positive impact and spreading love and wellness throughout the world.
Law meets heart. Hosted by Cory Sterling, this podcast shares real stories, practical insights, and legal wisdom for wellness entrepreneurs, fitness professionals, and heart-led business owners. Whether you’re scaling your studio, launching a retreat, or just want to make law feel less scary—this show is for you.
Whether you’re a yoga teacher, personal trainer, life coach, or holistic health professional, this podcast gives you the guidance, support, and protection you need without the confusing legal jargon. Tune in for enlightening conversations with experts, industry-specific legal guidance, and real-life case studies of conscious businesses. You do what you do to make the world a better place, and this podcast is here to clear the path so you can show up fully in your gifts. And, if you need legal help, why not get it from a lawyer who loves you?
Cory Sterling
Lawyer & Founder of Conscious Counsel
Cory is a heart-led lawyer, entrepreneur, and podcast host making law fun, accessible, and empowering for wellness professionals around the world.
Subscribe to Get Updates
Be the first to hear new episodes, get exclusive legal tips, and stay inspired with real stories from wellness entrepreneurs building heart-led businesses.
CONSCIOUS COUNSEL LAW CORPORATION
206-12 ATHLETES WAY
VANCOUVER BC
V5Y 0B5 CANADA