EPISODE 24 : Selling Your Yoga or Fitness Studio? Here's What to Do Legally
Selling Your Yoga or Fitness Studio? Here's What to Do Legally
A longtime studio owner decided it was time for a new chapter. But selling a wellness business isn’t just about finding a buyer—it’s about protecting your brand, team, and years of hard work with the right legal process.
Why This Happens
Wellness professionals often dream of selling their studio or retreat business—but few realize how many legal steps are involved. Without the right agreements in place, you may lower your sale price, scare off serious buyers, or even risk the deal falling through.
How It Gets Messy
Without a trademark, contracts, NDAs, or a formal Letter of Intent, buyers have no protection, and sellers lose control. If you give away sensitive info too soon or don’t secure a deposit, the whole deal can unravel—and waste months of your time.
What Could’ve Prevented It
An airtight roadmap:
✔️ Registering your trademark to increase your valuation
✔️ Using an NDA before sharing business details
✔️ Requiring a deposit and Letter of Intent before due diligence
✔️ Customizing your asset purchase agreement with values-aligned clauses
Key Takeaways
✔️ Trademark registration boosts your studio’s sale value
✔️ NDAs and LOIs protect both parties during the sale
✔️ A good asset sale agreement reflects your vision and priorities
✔️ Conscious Counsel Plus members get full support, every step
🎧 Planning to sell one day? Press play now and learn what to put in place today.
LISTEN ON
Law Meets Heart: The Conscious Counsel Podcast
Running a wellness business doesn’t mean you have to fear the legal side. We break down the law in a way that’s practical, empowering, and actually enjoyable.
Tune in for real conversations, legal tips, and support from a lawyer who speaks your language (and loves you).
About Us
Heart-leading health and wellness entrepreneurs, we've got your back. The Conscious Counsel Podcast is the go-to resource for business growth and legal advice for practitioners, solopreneurs, and small businesses dedicated to making a positive impact and spreading love and wellness throughout the world.
Law meets heart. Hosted by Cory Sterling, this podcast shares real stories, practical insights, and legal wisdom for wellness entrepreneurs, fitness professionals, and heart-led business owners. Whether you’re scaling your studio, launching a retreat, or just want to make law feel less scary—this show is for you.
Whether you’re a yoga teacher, personal trainer, life coach, or holistic health professional, this podcast gives you the guidance, support, and protection you need without the confusing legal jargon. Tune in for enlightening conversations with experts, industry-specific legal guidance, and real-life case studies of conscious businesses. You do what you do to make the world a better place, and this podcast is here to clear the path so you can show up fully in your gifts. And, if you need legal help, why not get it from a lawyer who loves you?

Cory Sterling
Lawyer & Founder of Conscious Counsel
Cory is a heart-led lawyer, entrepreneur, and podcast host making law fun, accessible, and empowering for wellness professionals around the world.

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